Below I present a representation of a typical member of my audience which might appear to look like; interested in fashion and are up-to-date with the recent styles. Keen interest in music following their favourite artists and checking up for their new hits.
A stereotypical member of my audience would be like:
Demographics
- Gender: female
- Age: 19 years old
- Class: C1, C2, D ranking
Psychographics
Shopaholic who likes to shop in high retail companies such as Topshop, River Island and Zara.
Music preference of R&B and Soul, Pop, Chart Hits. Prefer films that show social expectations/ reality, also enjoy comedy. Like to see elements of fashion/ romance. Films like 27 Dresses, The Devil Wears Prada, The One. One who likes their TV programmes; Friends, Big Bang Theory, American Horror Story.
My magazine targets the young, aspiring fashion market. I believe it advertises what they would be looking for, such as top trends, recent trends, what they should and shouldn't wear, etc. It fits in with the age group classing them as young adults providing mature content.
(Image Source: Instagram.com)
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